After my frustrating experience trying to find youth sports instructional materials, I did a little market research.  It turns out there are 58 million kids who participate in non-school related sports every year.  I imagined that many of those kids, their parents, and their coaches were looking for easy-to-understand instructional materials.

Being a visual learner and a new-media guy, I thought, “Online video.”  I decided to produce “bite-sized” instructional sports videos to be uploaded to a website.  The first batch of videos I shot became my “proof of concept”, and I took them to contacts I had at MSN and at Yahoo!.  Their response was positive, so I thought I might be on to something.  Then I got together some creative folks I know, along with some great coaches, and we started building out PlaySportsTV from these core videos.

Doug